Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Omega is one of the most well-known and recognized watches in the world. Omega watch was the choice of NASA and the first watch on the Moon in 1969. Omega was the official timekeeping device of the Olympic Games. James Bond has worn it in films since 1995; other famous Omega wearers are John F. Kennedy, Prince William, Buzz Aldrin, Joe Biden, George Clooney, Nicole Kidman, Michael Phelps, Zhang Ziyi, Stephen Colbert and Cindy Crawford. Omega estimates that seven out of every ten people have heard of Omega watches. Omega is owned by the Swatch Group.